The Brand New World of Publishing
filed in Publishing Industry, Self Publishing on Dec.31, 2012
The intriguing thing about publishing these days, is not only that the playing field has been leveled by Amazon.com, Barnes & Noble, and others, but also that with POD and ebooks, a title can remain “in print” for many decades (and can do so without the costs of advanced printing, storage, or taxes on unsold books).
For an author, this means a single book can generate money year after year (and can even continue to do so after the author has died — for 70 more years according to US copyright law). That means even if a single title earns only a little per year, over time this the earnings can accrue into a tidy sum. That being the case, today’s book can out-perform the “flash in the pan” of the mid-list book of the recent past, which often only earned enough to cover an author’s advance, after which the publisher let the title go out of print (often leaving the author with no more earnings on that title for the rest of his life).
But now that’s changed.
Today, the key for an author wanting to earn a living at writing appears to be quite simple: Sticking with the task, regularly writing new titles and self-publishing, or publishing through a small press interested in printing everything an author writes. That’s it. Just keep generating product to sell and then patiently wait for it to keep earning more and more over the years.
As things now stand, authors can succeed by regularly writing new books, putting them into print, and planning on staying with the business over the “long haul.”
January 2nd, 2013 on 10:34 pm
Exactly. Consider a three book series:
Book 1. Free on KDP Select then 3.99
Book 2. 3.99 and book 1 goes 1.99 with the occasional sell to .99
Book 3. 3.99. Book 2, 2.99, Book 1: free
Book 4: Omnibus of books 1 through 3. 4.99
These price points are good for the long haul because the books are out FOREVER. If you have a decent quality product, eventually a steady output of books will cause cross-discovery. A good book with proper editing and a great cover will not only sell, but cause all your other books to sell because they are still in print.
It’s an awesome time to be a writer if you embrace hard work and dedication.
January 7th, 2013 on 7:36 am
The book industry has always seemed very unprofitable to me, at least in Spain, and I think it has not changed. Or, if it has, it has changed to worse.
With almost no demand, tons of offer, impending new regulations to restrict authors ability to set prices, and advocates of “free culture or no culture”, books as money making machines seem suboptimal at the very, very least.
I must add that it would not be so much a problem if it wasn’t because people does not recognize the worth and the effort the authors place in their novels. More and more people seems to think books grow from the floor or something. I think there is some of this in the graphic art scenario, so you surely know what I am talking about.
As of ebooks and POD editions, yes, they change the business model to some extent, but they rely on the firms which manage your sales and distribution. Should they change their terms and conditions, make high level agreements to redirect the market, have laws passed to break your model… you are in trouble. You can call me paranoid, but I don’t expect things to work well for me enough to publish books to keep a significative monthly salary.