Entries in the ‘Self Publishing’ Category:

Polishing a Book for Self Publishing

So you’ve written your great American novel. And despite its merits, you can’t get it edged past the glut of manuscripts now flooding every major publishing house. You’re convinced your book has merit. You decide to publish. Now what? First you need to understand that you face an uphill battle when it comes to marketing […]

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Are Serifs Really Easier (than Sans) to Read?

Serif typefaces are often recommended for book text because they are “easier to read. ” And for the same reason, it follows that sans serif is only suitable for headlines and such. (And by way of explanation, the expert may then impart a strange theory about how the curves of the serifs “guide the eye” […]

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