Book cover design, artwork, and layout.

Here’s a thought-provoking lecture from Chip Kidd (filmed February 2012 at a TED conference), that offers some useful tips and concepts for designing books.

As he notes, designing books is no laughing matter, especially when it comes to selling books. And, as Kidd notes, “Great art can mean great sales.”

However, in the case of this lecture, designing books offers more than a few chuckles. Check it out: Designing books is no laughing matter. OK, it is.

While you’re at it, please take a moment to explore some of my own book design work.