Entries Tagged ‘book industry’:

The Advantage of the Little Guy in Publishing

As noted in a previous post, the average book printed by a large publisher averages about 40 percent returns from book stores and other sellers in the USA. In other words, for every 100 books printed by a big press, on an average only 60 are sold. What happens to the other 40 percent? Oddly […]

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Books: Back to the Future

History suggests that books as we have seen them over the last few hundreds of years might soon become an endangered species, as least as far as the popular best-sellers of the last century are concerned. This is no surprise to those who consider the history of various entertainment media. Just this week, according to […]

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Thinking Outside the Book Industry

Before you read further, a caveat and a few facts about me: I’ve worked for several decades in the publishing industry and worn all sorts of hats, from self-publishing/direct marketing, to advertising (mostly my own publications), to author (80 some books with large publishers like HarperCollins and Avon on down to small presses you’ve likely […]

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