Book Cover Illustrations

As noted in a previous post, the average book printed by a large publisher averages about 40 percent returns from book stores and other sellers in the USA. In other words, for every 100 books printed by a big press, on an average only 60 are sold. What happens to the other 40 percent? Oddly […]

History suggests that books as we have seen them over the last few hundreds of years might soon become an endangered species, as least as far as the popular best-sellers of the last century are concerned. This is no surprise to those who consider the history of various entertainment media. Just this week, according to […]

Before you read further, a caveat and a few facts about me: I’ve worked for several decades in the publishing industry and worn all sorts of hats, from self-publishing/direct marketing, to advertising (mostly my own publications), to author (80 some books with large publishers like HarperCollins and Avon on down to small presses you’ve likely […]