Entries Tagged ‘book returns’:

The Advantage of the Little Guy in Publishing

As noted in a previous post, the average book printed by a large publisher averages about 40 percent returns from book stores and other sellers in the USA. In other words, for every 100 books printed by a big press, on an average only 60 are sold. What happens to the other 40 percent? Oddly […]

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About Those Book Returns

At least in the US, the “book return” policy of most large publishers is unlike anything in most other industries. The practice started in the Great Depression here in the US and made it possible for book sellers to sell books without fear of losing their money. It worked well in the 1930s, but has […]

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